Capture the Global Elite Through Airport Ads
The world's decision-makers are all in one place. Reach a captive, high-net-worth audience in an environment where they have nothing to do but look at your brand.
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4.5 Billion Air Passengers Worldwide
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80% of Passengers Notice Airport Advertising
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45% of Passengers Are Business Travelers
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90 Minutes Average Dwell Time
Global Reach
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You aren't just paying for impressions; you're paying for the right impressions. Nearly half of all air travelers are flying for business. These are the people with the budget, the authority, and the influence.
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So, if you're selling B2B software, luxury real estate, or high-end finance, this is your arena. According to IATA, over 45% of passengers are business travelers with higher-than-average disposable income. It's the highest concentration of wealth you can target physically.
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Don't waste spend on a general audience. Put your message right in front of the people who actually sign the checks.
High Engagement
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Airport advertising provides high visibility and captive audiences. Research conducted by Nielsen shows that 80% of frequent flyers notice airport advertising, and 42% of travellers feel airport ads are informative and influential in their decision-making process.
This level of engagement can enhance brand recognition and consumer recall.
High Dwell Time​
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Here's the thing about airports: people are stuck there. The average dwell time is 90 minutes. They've cleared security, they've grabbed a coffee, and now... they wait.
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That's the "Golden Hour" for advertisers. Passengers are actively looking for distraction. That's why 80% of frequent flyers don't just glance at ads—they read them. They absorb them.
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In a world where people skip YouTube ads in 5 seconds, getting 90 minutes of captive attention is practically a superpower.
Affluent Audience
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Airports attract a desirable demographic of affluent and business-oriented travellers. According to a survey by the International Air Transport Association (IATA), over 45% of passengers are business travelers, and they tend to have higher incomes and spending power.
This makes airports an ideal environment for advertisers targeting affluent consumers.
Frequently Asked Questions About Airport Advertising​
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We understand that airport advertising can be a powerful way to reach a large and diverse audience, but it can also be confusing and overwhelming. That's why we've put together this page to answer some of the most common questions about bus advertising.