Atlanta's position as the Southeast's business hub provides advertisers access to 6.0 million consumers through strategic OOH placements. The market's extensive highway system, including the busy Perimeter (I-285) and Downtown Connector, offers premium billboard opportunities to reach commuters. The expanding MARTA system and concentrated business districts in Midtown and Buckhead create sophisticated transit and street-level advertising options. Major venues like Mercedes-Benz Stadium and the world's busiest airport, Hartsfield-Jackson, provide high-impact locations for brand messaging.