Boston combines historic charm with modern media opportunities, offering advertisers access to 5.8 million consumers and the nation's highest concentration of college students. The market's impressive 82 walk score and extensive MBTA system create premium transit and street-level advertising opportunities throughout the urban core. High-traffic locations near Fenway Park, the Seaport District, and along the Mass Pike deliver consistent exposure to affluent professionals and students. The market's combination of tourism, education, and technology sectors provides sophisticated targeting options across multiple OOH formats.