Charlotte's rapidly growing population of 3.7 million and position as a banking center creates premium OOH opportunities. The LYNX light rail system and expanding Blue Line provide sophisticated transit advertising options, while premium billboard locations along I-77 and I-485 capture commuter traffic. High-impact locations in Uptown, South End, and around Bank of America Stadium deliver consistent exposure to affluent professionals. The market's continued development of mixed-use districts provides expanding street-level advertising opportunities.