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Des Moines
Des Moines' 300,000 residents and insurance industry presence create business-focused OOH opportunities. Strategic billboard locations along I-235 and I-80 capture commuter traffic, while DART provides transit coverage. High-impact locations throughout the East Village, near Wells Fargo Arena, and the developing Gray's Landing area reach both corporate professionals and urban residents.
Sources:
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Population: U.S. Census Bureau (2023)
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Retail: Dept. of Commerce (2023)
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Traffic: DOT (2023)
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Transit: APTA (2023)
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Commercial Density: CoStar (2023)
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Walk Scores: WalkScore.com (2023)
Rank
71
Population
434,230
Retail Spend ($B)
$5.40
Transit (M)
16
Walk Score
35
Daily Traffic
278,000
Density
36
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