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El Paso
El Paso's 700,000 residents and border location create unique cross-border OOH opportunities. Premium billboard locations along I-10 and Loop 375 capture international traffic, while Sun Metro provides comprehensive transit coverage. High-impact locations near Fort Bliss, the Fountains at Farah, and the expanding Downtown district target both military personnel and cross-border shoppers.
Sources:
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Population: U.S. Census Bureau (2023)
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Retail: Dept. of Commerce (2023)
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Traffic: DOT (2023)
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Transit: APTA (2023)
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Commercial Density: CoStar (2023)
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Walk Scores: WalkScore.com (2023)
Rank
94
Population
257,230
Retail Spend ($B)
$0.80
Transit (M)
11
Walk Score
34
Daily Traffic
25,000
Density
34
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