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Los Angeles

Los Angeles stands as the nation's largest driving market, with over 7 million daily commuters traversing its extensive freeway network. The market's year-round outdoor lifestyle and diverse population of 13.2 million create consistent OOH exposure opportunities. Premium billboard locations along the I-405 and I-10 corridors capture high-income commuters, while spectacular wallscapes in entertainment districts like Hollywood and West LA deliver high-impact brand messaging. The region's robust retail corridors, from Santa Monica to Beverly Hills, provide strategic placement opportunities for street-level advertising. With significant tourism draws and an expanding transit system, Los Angeles offers comprehensive OOH solutions for both broad reach and targeted campaigns.

Sources:

  • Population: U.S. Census Bureau (2023)

  • Retail: Dept. of Commerce (2023)

  • Traffic: DOT (2023)

  • Transit: APTA (2023)

  • Commercial Density: CoStar (2023)

  • Walk Scores: WalkScore.com (2023)

Rank

2

Population

13,214,800

Retail Spend ($B)

$188.40

Transit (M)

906

Walk Score

67

Daily Traffic

2,124,000

Density

83

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