1.5M
DAILY VEHICLE PASSES
Broadway + 7th Ave combined
350K
DAILY PEDESTRIANS
In the Bowtie alone
80%
NON-NYC VISITORS
National + international audience
24/7
BOARD UPTIME
Auto-brightness,
always on
WHY BRANDS CHOOSE TIME SQUARE
In a world staring down at screens, this is the only place that forces people to look up. It’s not about clicks. It’s about 300,000 people walking straight into your message every day. No skip buttons. No ad-blockers. Just your brand, 100 feet tall and completely unavoidable
TIME SQUARE BILLBOARD INVENTORY
We have access to every major digital face in the square. Here are the heavy hitters.
The Bowtie — 42nd to 47th Streets along Broadway and Seventh Avenue — contains ~50 major digital advertising surfaces. Plug Talk has access to the full premium inventory.
PREMIUM
Spectacular Boards
NASDAQ Tower (4 Times Square)
ABC Studios Spectacular
1 Times Square — The Ball Drop Building
Coca-Cola Sign
Reuters Digital Wall
Hard Rock Cafe Spectaculars
Forever 21 Multi-Level Façade
STANDARD DIGITAL
~40 mid-tier digital boards across the Bowtie
Typical 6–8 advertiser rotation
Available as 1/8, 1/4, 1/2, and 1/1 shares
Full-motion video supported (no audio)
60–90 second standard loop
Minimum 1-week digital flights
STREET LEVEL
Bus Shelter & Street Furniture
High-pedestrian panels 42nd–47th St
Premium urban panels at subway entrances
Newsstand wraps
Entry-level Times Square presence
From $4,000–$12,000 per 4 weeks
The Nasdaq Tower
📍 43rd St & Broadway
PREMIUM
FULL MOTION
The most recognizable screen in financial history. Curved, massive, and impossible to miss. It anchors the square.
✓Best for: IPOs, Major Launches, Global Branding
✓Visibility: Unobstructed view from Broadway
✓Format: High-impact video loops
1500 Broadway (The Beast)
📍 43rd St & 7th Ave (The Bowtie)
HIGH FREQUENCY
INTERACTIVE
Located right in the "Bowtie" where Broadway and 7th Ave cross. It creates a canyon of light that surrounds pedestrians.
✓Best for: Fashion, Tech, Consumer Goods
✓Visibility: Wraps around the corner for dual angles
✓Note: Great for "Sync" campaigns with nearby screens
LinkNYC Network
📍 Every Major Intersection
STREET LEVEL
HYPER-LOCAL
Don't ignore the sidewalk. These digital kiosks are right at eye-level, catching people while they wait for the light or charge their phones.
✓Best for: Retail foot traffic, App downloads, Local events
✓Visibility: Unmissable at crosswalks & bus stops
✓Note: Can be bought programmatically for lower budgets
And 200+ more locations including...
Express Screen•Disney Store LED•American Eagle•TSX Stage•Midtown Financial
TIME SQUARE BILLBOARD COST
Real 2026 pricing across every common buy type — by board tier, share-of-time, and campaign length.
QUICK ANSWER - 2026 PRICING
Standard Times Square digital billboards start at $25,000–$40,000 per 4-week flight (1/8 share). Full-board premium takeovers run $150,000–$1M+. Single-day buys start at $1,500 for share-of-time, up to $200,000 for full-spectacular blackout days. Premium dates (NYE, Super Bowl) command 30–100% premiums.
BY BUY TYPE— 4-WEEKS FLIGHT
BUY TYPE | TYPICAL COST | NOTES |
|---|---|---|
One-day blackout buy (event activation) | $4,000 – $12,000 | Entry-level Times Square presence |
Multi-board domination (4–8 boards) | $200,000 – $1M+ | New Year's, IPO launches |
Full board takeover (1/1) | $150,000 – $400,000+ | Brand-defining moments |
Premium spectacular, 1/8 share | $60,000 – $90,000 | NASDAQ-tier boards |
Standard digital, 1/4 share | $50,000 – $80,000 | Higher-frequency campaigns |
Standard digital, 1/8 share | $25,000 – $40,000 | Most common entry point |
BY TIME SLOT LENGHT— 4-MID-TIER DIGITAL BILLBOARD
SHARE OF SLOT | SHARE OF TIME | 4-WEEKS COST | SINGLE DAY COST |
|---|---|---|---|
Single-day share buy | Variable | ------- | $1,500 – $50,000 |
Full board (continuous) | 1/1 share | $150,000 – $400,000+ | $20,000 – $200,000 |
1 minute | 1/2 share | $100,000 – $180,000 | $5,000 – $20,000 |
30 seconds | 1/4 share (or back-to-back 15s) | $50,000 – $80,000 | $2,500 – $7,500 |
15 seconds | 1/8 share | $25,000 – $40,000 | $1,200 – $3,500 |
Premium dates (Dec 26–Jan 1, Super Bowl week, NYE) command 30–100% premiums. Off-season (mid-January, late August) sees 15–25% discounts. NASDAQ Tower and 1 Times Square command 2–3× mid-tier rates.
The Plug Talk Media Capability
TIME SQUARE VS.
OTHER ICONIC PLACEMENT
Times Square commands the highest absolute pricing because of its global media mirror — it's the placement that gets photographed and broadcast far beyond its direct audience.
PLACEMENT | DAILY PEDESTRIANS | 4-WEEk COST (1/8 DIGITAL | BRAND STATEMENT |
|---|---|---|---|
Atlanta Buckhead | 50,000 ped + 600K cars | $8K – $22K | Southeast prestige |
Miami Wynwood / Brickell | 80,000 ped + 700K cars | $10K – $25K | Tourism, finance |
Chicago Loop | 100,000 ped + 1M cars | $10K – $25K | Midwest commerce |
LA Sunset Strip | 75,000 ped + 800K cars | $12K – $30K | Entertainment, lifestyle |
Las Vegas Strip | 120,000 ped + 1.2M cars | $15K – $50K | Entertainment, gaming |
⭐ Times Square Bowtie | 350,000 ped + 1.5M cars | $25K – $90K | Global icon |
Times Square Billboard FAQ
Serving Markets Nationwide & Globally
We have a vast network of Billboard marketing opportunities in major markets across the country and the world.
