1.5M
DAILY VEHICLE PASSES
Broadway + 7th Ave combined
350K
DAILY PEDESTRIANS
In the Bowtie alone
80%
NON-NYC VISITORS
National + international audience
24/7
BOARD UPTIME
Auto-brightness,
always on
WHY BRANDS CHOOSE TIME SQUARE
In a world staring down at screens, this is the only place that forces people to look up. It’s not about clicks. It’s about 300,000 people walking straight into your message every day. No skip buttons. No ad-blockers. Just your brand, 100 feet tall and completely unavoidable
01
Iconic Launch Moments
Product launches, IPO announcements, album drops, movie premieres. The Times Square photo becomes the launch's signature visual — shared globally before your media plan even runs.
02
Cultural Relevance
New Year's Eve, sports finals, awards season, fashion week. Times Square is where culture happens — advertising in it makes brands part of the moment, not just a sponsor of it.
03
Tourism & Global Reach
350K+ daily pedestrians. 50M+ annual visitors. ~80% from outside NYC. Times Square reaches a global audience that no other US OOH placement can match.
300k+
Daily Foot Traffic
That's not a digital "impression." That is real human beings walking past your sign every single day. It’s the equivalent of filling a stadium every morning.
650+
Nearby Businesses
People aren't just rushing by. They are shopping, eating, and waiting for shows. This creates massive "dwell time" where they are stuck looking at your ad.
100%
Unskippabe
There is no "Skip in 5 Seconds" button on a billboard. You get their full, undivided attention simply because you are physically dominating their environment.
TIME SQUARE BILLBOARD INVENTORY
We have access to every major digital face in the square. Here are the heavy hitters.
The Bowtie — 42nd to 47th Streets along Broadway and Seventh Avenue — contains ~50 major digital advertising surfaces. Plug Talk has access to the full premium inventory.
PREMIUM
Spectacular Boards
NASDAQ Tower (4 Times Square)
ABC Studios Spectacular
1 Times Square — The Ball Drop Building
Coca-Cola Sign
Reuters Digital Wall
Hard Rock Cafe Spectaculars
Forever 21 Multi-Level Façade
STANDARD DIGITAL
~40 mid-tier digital boards across the Bowtie
Typical 6–8 advertiser rotation
Available as 1/8, 1/4, 1/2, and 1/1 shares
Full-motion video supported (no audio)
60–90 second standard loop
Minimum 1-week digital flights
STREET LEVEL
Bus Shelter & Street Furniture
High-pedestrian panels 42nd–47th St
Premium urban panels at subway entrances
Newsstand wraps
Entry-level Times Square presence
From $4,000–$12,000 per 4 weeks
The Nasdaq Tower
📍 43rd St & Broadway
PREMIUM
FULL MOTION
The most recognizable screen in financial history. Curved, massive, and impossible to miss. It anchors the square.
✓Best for: IPOs, Major Launches, Global Branding
✓Visibility: Unobstructed view from Broadway
✓Format: High-impact video loops
1500 Broadway (The Beast)
📍 43rd St & 7th Ave (The Bowtie)
HIGH FREQUENCY
INTERACTIVE
Located right in the "Bowtie" where Broadway and 7th Ave cross. It creates a canyon of light that surrounds pedestrians.
✓Best for: Fashion, Tech, Consumer Goods
✓Visibility: Wraps around the corner for dual angles
✓Note: Great for "Sync" campaigns with nearby screens
LinkNYC Network
📍 Every Major Intersection
STREET LEVEL
HYPER-LOCAL
Don't ignore the sidewalk. These digital kiosks are right at eye-level, catching people while they wait for the light or charge their phones.
✓Best for: Retail foot traffic, App downloads, Local events
✓Visibility: Unmissable at crosswalks & bus stops
✓Note: Can be bought programmatically for lower budgets
And 200+ more locations including...
Express Screen•Disney Store LED•American Eagle•TSX Stage•Midtown Financial
Our Work in Time Square
Don't just take our word for it. See how we've helped brands like yours launch, grow, and make an unmissable impact.
Times Square Domination
MANhATTAN STREET LEVEL BILLBOARDS
Times Square: Gooniez
Staten Island Rooftop Bulleitn
Transit Shelters
Long Island Aerial Banner
TIME SQUARE BILLBOARD COST
Real 2026 pricing across every common buy type — by board tier, share-of-time, and campaign length.
QUICK ANSWER - 2026 PRICING
Standard Times Square digital billboards start at $25,000–$40,000 per 4-week flight (1/8 share). Full-board premium takeovers run $150,000–$1M+. Single-day buys start at $1,500 for share-of-time, up to $200,000 for full-spectacular blackout days. Premium dates (NYE, Super Bowl) command 30–100% premiums.
BY BUY TYPE— 4-WEEKS FLIGHT
BUY TYPE | TYPICAL COST | NOTES |
|---|---|---|
One-day blackout buy (event activation) | $4,000 – $12,000 | Entry-level Times Square presence |
Multi-board domination (4–8 boards) | $200,000 – $1M+ | New Year's, IPO launches |
Full board takeover (1/1) | $150,000 – $400,000+ | Brand-defining moments |
Premium spectacular, 1/8 share | $60,000 – $90,000 | NASDAQ-tier boards |
Standard digital, 1/4 share | $50,000 – $80,000 | Higher-frequency campaigns |
Standard digital, 1/8 share | $25,000 – $40,000 | Most common entry point |
BY TIME SLOT LENGHT— 4-MID-TIER DIGITAL BILLBOARD
SHARE OF SLOT | SHARE OF TIME | 4-WEEKS COST | SINGLE DAY COST |
|---|---|---|---|
Single-day share buy | Variable | ------- | $1,500 – $50,000 |
Full board (continuous) | 1/1 share | $150,000 – $400,000+ | $20,000 – $200,000 |
1 minute | 1/2 share | $100,000 – $180,000 | $5,000 – $20,000 |
30 seconds | 1/4 share (or back-to-back 15s) | $50,000 – $80,000 | $2,500 – $7,500 |
15 seconds | 1/8 share | $25,000 – $40,000 | $1,200 – $3,500 |
Premium dates (Dec 26–Jan 1, Super Bowl week, NYE) command 30–100% premiums. Off-season (mid-January, late August) sees 15–25% discounts. NASDAQ Tower and 1 Times Square command 2–3× mid-tier rates.
The Plug Talk Media Capability
Multi-Screen Sync
Want to dominate? We can coordinate a "Roadblock" where your ad plays on 6 different digital screens simultaneously. It creates an immersive surround-sound effect for everyone in the plaza.
3D Anamorphic Ads
We can help you deploy anamorphic creative, those "pop out of the screen" 3D visuals that stop traffic. These high-impact formats are specifically designed to go viral on social media.
Dynamic & Live Feeds
Go beyond static video. We can integrate RSS feeds, live social media commentary, or real-time broadcast streams directly onto the billboard for interactive campaigns.
TIME SQUARE VS.
OTHER ICONIC PLACEMENT
Times Square commands the highest absolute pricing because of its global media mirror — it's the placement that gets photographed and broadcast far beyond its direct audience.
PLACEMENT | DAILY PEDESTRIANS | 4-WEEk COST (1/8 DIGITAL | BRAND STATEMENT |
|---|---|---|---|
Atlanta Buckhead | 50,000 ped + 600K cars | $8K – $22K | Southeast prestige |
Miami Wynwood / Brickell | 80,000 ped + 700K cars | $10K – $25K | Tourism, finance |
Chicago Loop | 100,000 ped + 1M cars | $10K – $25K | Midwest commerce |
LA Sunset Strip | 75,000 ped + 800K cars | $12K – $30K | Entertainment, lifestyle |
Las Vegas Strip | 120,000 ped + 1.2M cars | $15K – $50K | Entertainment, gaming |
⭐ Times Square Bowtie | 350,000 ped + 1.5M cars | $25K – $90K | Global icon |
HOW TO LUNCH A TIME SQUARE CAMPAIGN
Times Square is the most premium OOH inventory in the world — and the booking process reflects that. Here's exactly what happens from brief to live.
1
Strategy Call
Define your dates, share-of-time needs, board preferences, and budget. We align on KPIs — brand statement, cultural moment, or event activation.
2
Live Inventory Pull
We pull real-time availability across all ~50 Times Square digital boards. You see exactly what's open for your dates, with photos and dimensions.
3
Creative & Contracting
You select board + flight. We handle creative production, technical spec delivery, content approval (where required), and contracting.
4
Go Live
We handle trafficking and launch confirmation. You get live photos and proof-of-performance reporting. Standard boards: 4–6 weeks lead time. Premium spectaculars: 8–12 weeks.
Ready to get started?
Times Square Billboard FAQ
How much does a Times Square billboard actually cost?
It varies wildly. You can get a programmatic spot for $5k/day, or spend $50k/week for a high-frequency loop on a prime board. The Nasdaq and TSX boards are premium tiers. We help you find the sweet spot between "cheap" and "expensive."
Can I buy just one hour?
Yes, on certain screens. This is great for proposals, birthday shoutouts, or specific event triggers. However, for a brand campaign, we usually recommend at least a 3-day flight to ensure you actually get noticed.
What about those $150 photo apps?
Those are great for a quick selfie, but they aren't advertising. Your photo shows up for 15 seconds once and then disappears. If you're building a brand, you need frequency, your ad needs to be seen hundreds of times a day, not once.
Do I need a video or is a static image okay?
In Times Square, motion is king. Static images are allowed, but subtle motion (cinemagraphs) or full video performs significantly better. We can help animate your static assets if needed.
How much does a Times Square billboard cost for 15 seconds?
A 15-second slot (typically a 1/8 share-of-time) costs $25,000–$40,000 per 4-week flight on mid-tier Times Square digital boards. Single-day buys run $1,200–$3,500.
How much does a Times Square billboard cost for 30 seconds?
A 30-second slot (typically a 1/4 share, or back-to-back 15s) costs $50,000–$80,000 per 4-week flight on mid-tier boards. Premium boards run higher.
How much does a Times Square billboard cost for 1 minute?
A 1-minute slot (typically a 1/2 share) costs $100,000–$180,000 per 4-week flight on mid-tier boards.
Can I buy a Times Square billboard for a single day?
Yes. Single-day share buys on mid-tier boards start at $1,500. Full-spectacular blackout days run $50,000–$200,000. Plan $5,000–$15,000 for a meaningful single-day brand activation on a mid-tier board.
What's the cheapest way to advertise in Times Square?
Bus shelters and street-furniture displays in the Bowtie start at $4,000–$12,000 per 4 weeks — Times Square presence at a fraction of digital-billboard pricing. For birthday messages, some providers aggregate small share buys starting at $1,500.
What is a Times Square 3D billboard?
A 3D Times Square billboard uses anamorphic creative — designed with forced perspective so the image appears to pop out of the screen when viewed from the right angle. Brands like Balenciaga, Samsung, and Pokémon have used this format to drive massive social-media reach.
How far in advance do I need to book?
Standard digital boards require 4–6 weeks. Premium spectaculars (NASDAQ, ABC) require 8–12 weeks. NYE week, Super Bowl week, and Fashion Week book 6–12 months out for premium boards.
Serving Markets Nationwide & Globally
We have a vast network of Billboard marketing opportunities in major markets across the country and the world.
Own the media capital of the world. We put your brand in front of millions of city residents and global tourists.
