Subway Ad & Train Advertising | NYC, Chicago, DC

Subway Ad

Capture the attention of millions of daily commuters during their travel time with subway ads. Our rail and metro campaigns deliver unavoidable visibility in the heart of the country's largest cities.

We'll hep get your brand in the heart of the action. With our subway and train ads, your message will reach many people. This includes commuters, students, and tourists. This will help you get quick engagement.

Start Your Subway ads Campaign— Free Consultation

Dominate the Commute With High-Impact Subway and Rail Advertising That Converts

OUR SERVICES

Our Formats

With prime locations in key markets, Plug Talk Media is your top partner for Outdoor marketing. Our smart placements give you great exposure in busy areas. This ensures your brand gets excellent visibility and impact.

What is Subway Advertising

Subway ads is a powerful form of transit media that places your brand within the enclosed environment of a city's transit system. Ads on station platforms and turnstiles, as well as inside train cars, grab the attention of many people. They reach a wide range of commuters during their daily travels. With long dwell times and high frequency, your message becomes an unavoidable part of the urban journey

Why Subway & Rail Ads Works

Subway and commuter rail systems offer a unique environment for advertising: high dwell time, repeated exposure, and zero distraction from traffic.

Massive Urban Reach

Rail systems connect every major hub, ensuring your brand message saturates the most population-dense and economically vital areas of the country.

High-Value Commuter Audience

Commuter rail passengers are often high-income professionals and business travelers, making this an ideal medium for luxury and B2B focused campaigns.

Unavoidable Dwell Time

Commuters spend significant time waiting on platforms and riding trains, giving your ad an average viewing time of 10-15 minutes—far longer than any roadside ad.

Wallscape & Station Domination

Subway station wallscapes and digital screen networks allow you to "dominate" a single station, creating an immersive, high-impact experience for all who pass through.

Measurable Digital Integration

Digital platform screens and interactive in-train ads offer precise data tracking and can be synchronized with mobile campaigns via QR codes.

Cost-Effective Frequency

Given the high number of daily riders on fixed routes, subway advertising delivers an incredibly low cost-per-thousand-impressions (CPM) for repeated exposure.

Ready to Stand Out? Get Your Custom Plan

Explore Our Subway ad & Rail Advertisement Formats

We offer a range of static and digital formats in both subway stations and commuter rail cars.

A man standing between two pillars wrapped withsubway ads

Station Domination

Best for: Unforgettable Brand Immersion

Wallscapes, digital platform screens, and floor decals.

Transform entire platforms and hallways with massive vinyl and LED displays. Ideal for building high-impact brand awareness in major transfer hubs.

In-Train Car Cards

Best for: Detailed Messaging

Ceiling cards, window clings, and interior posters.

Target passengers directly inside the train car.

These provide a long dwell time and repeated impressions for commuters who ride the same routes daily.

A man walhing past a crypto ads in penn station undergroung subway

Digital Platform Kiosks

Best for: High-Impact Visuals

High-resolution digital signage at key decision points.

Strategically placed digital screens in ticket halls and on platforms that allow for flexible, real-time messaging based on schedule, weather, or news.

train exterior ads showing plug talk text on a train

Train Exterior Wraps

Full vinyl wraps covering entire subway or rail cars.

The ultimate spectacle format. Transforms the train into a massive mobile billboard, creating buzz and massive visibility for both riders and external viewers.

Commuter Rail Headliners

Panels placed above windows in commuter rail cars.

Aimed at long-distance commuters, providing subtle, consistent brand reinforcement to a professional, business-oriented audience.

train domination ads on turnstile and stairway

Turnstile & Stairwell Ads

Eye-level graphics and branding at entry/exit points.

These micro-placements guarantee high frequency and ensure brand exposure during the critical moments of entry and exit.

How Much Does a Subway Ads Cost?

Subway and rail advertising is a premium service, but our national scale ensures competitive rates. Pricing is highly variable based on key factors:

Ad Format & Size

Large-format station wallscapes and exterior train wraps are the highest cost options, while interior car cards are the most budget-friendly

A full station domination is a premium investment, while in-car posters offer a highly affordable entry point. Digital screens provide dynamic flexibility.

Market & Location

High-ridership stations in major hubs like Manhattan or Downtown Chicago command higher rates than smaller, suburban stops.

Advertising in major systems like NYC's MTA or Chicago's 'L' is significantly more expensive than smaller commuter lines.

Campaign Duration

Longer contracts (3-6+ months) typically qualify for significant discounts compared to short-term promotional campaigns.

To receive pricing tailored to your exact budget and target routes, please connect with our specialists for a free, personalized quote.

Get Your Custom Quote Today

How We Make Subway Ads Campaigns Simple

Our centralized process provides clarity and control, from the first strategy call to the final report.

Discovery Call

We chat about your goals, audience, and budget to understand your unique needs.

2

Strategy & Design

Our creative team designs a powerful ad, and we select the optimal lines and stations for maximum impact.

3

Placement & Launch

We handle all production and installation, getting your ads live across the system on schedule.

4

Track & Optimize

We provide a comprehensive report to track impressions and prove the effectiveness of your campaign.

Ready to get started?

Book Your Free Strategy Session Now!

Got Questions? We Have Answers

How much does subway advertising cost?

Costs vary significantly based on the format, market, and duration. A single in-car poster is highly affordable, while a full station domination is a premium investment. We customize pricing based on your campaign goals and budget.

Is subway advertising effective?

Yes. Subway advertising is incredibly effective for reaching a large, diverse urban audience. The high frequency of exposure to daily commuters builds strong brand recall, and the long dwell time allows for more detailed messaging than many other forms of OOH advertising.

How is viewership measured for subway ads?

Viewership is typically measured using ridership data provided by the transit authorities. Impressions are calculated based on the average daily number of passengers who use the stations, lines, or specific train cars where your ads are placed.

Can I target specific train lines or stations?

Absolutely. One of the biggest advantages of subway advertising is the ability to target specific lines or stations that serve your target demographic, whether it's a financial district, a university campus, or a specific residential neighborhood.

Why is the 'dwell time' factor so important for rail ads?

Dwell time refers to the long periods commuters spend waiting on platforms or riding trains. This ensures your message has repeated, extended exposure, leading to significantly higher brand recall compared to quick roadside glances.

Are digital screens better than static posters in train stations?

Neither is strictly 'better.' Digital screens offer flexibility for real-time changes and dynamic content, while static posters provide consistent, 24/7 reinforcement of your core message. We recommend a strategic mix based on your campaign goals.

How do you measure the effectiveness of a rail campaign?

We use transit system ridership data (impressions), geo-fencing to track device behavior near stations, and unique QR codes/landing pages to measure digital conversions driven by the physical ad placement.

Serving Markets Nationwide & Globally

We have a vast network of subway and train advertising opportunities in major markets across the country.

New York City

Own the media capital of the world. We put your brand in front of millions of city residents and global tourists.

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Los Angeles

Make your brand a star in LA. We get your message on billboards and digital screens that reach a massive, on-the-go audience.

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Miami

Capture Miami's vibrant energy. We place your brand in the heart of South Florida, reaching a diverse audience of locals and international visitors.

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Chicago

Make a lasting impression in the Midwest's biggest city. Our campaigns speak directly to Chicago's hard-working residents in the city and suburbs.

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Las Vegas

Go all in on your brand. We get your message on The Strip, freeways, and digital screens that reach millions of tourists and high-value locals.

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San Diego

Own the outdoors in America's Finest City. We reach a unique mix of tourists and military personnel with high-impact ads near beaches and major hubs.

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New Jersey

Be seen by the tri-state area. We put your brand in front of millions of commuters and residents in a key market between New York and Philadelphia.

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Boston

Connect with a smart and savvy audience. We place your brand on billboards and MBTA transit to reach students, professionals, and international travelers.

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Atlanta

Dominate the Capital of the South. Our campaigns reach Atlanta's fast-growing population and business community, from city centers to major highways.

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Nashville

Get your brand noticed in Music City. We place your message on billboards and transit to reach a creative and energetic audience of locals and visitors.

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San Francisco

Global innovation, dense transit, and iconic vistas make SF a prime stage for bold, high-impact brand stories.

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Pennsylvania

Two powerhouse hubs and statewide reach turn the Keystone State into a versatile canvas for targeted, scalable storytelling.

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Washington DC

Policy influence, elite audiences, and nonstop tourism make the nation’s capital a high‑cred stage for brands with something to say.

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Dallas

Explosive growth, business momentum, and highway-scale visibility make Big D a high-performance arena for brand storytelling.

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Ready to Drive Your Message Home?

Get your brand in front of the right audience in the right places. Let's build a powerful subway advertising campaign that gets your business moving. Fill out the form below for a free consultation and a custom plan.

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Subway Ad

Dominate the Commute With High-Impact Subway and Rail Advertising That Converts

OUR SERVICES

What is Subway Advertising

Why Subway & Rail Ads Works

Massive Urban Reach

High-Value Commuter Audience

Unavoidable Dwell Time

Wallscape & Station Domination

Measurable Digital Integration

Cost-Effective Frequency

Explore Our Subway ad & Rail Advertisement Formats

Station Domination

Best for: Unforgettable Brand Immersion

In-Train Car Cards

Best for: Detailed Messaging

Digital Platform Kiosks

​Best for: High-Impact Visuals

Train Exterior Wraps

​Full vinyl wraps covering entire subway or rail cars.

Commuter Rail Headliners

​Panels placed above windows in commuter rail cars.

Turnstile & Stairwell Ads

Eye-level graphics and branding at entry/exit points.

How Much Does a Subway Ads Cost?

How We Make Subway Ads Campaigns Simple

2

3

4

Got Questions? We Have Answers

Serving Markets Nationwide & Globally

New York City

Los Angeles

Miami

Chicago

Las Vegas

San Diego

New Jersey

Boston

Atlanta

Nashville

San Francisco

Pennsylvania

Washington DC

Dallas

Ready to Drive Your Message Home?

Best for: High-Impact Visuals

Full vinyl wraps covering entire subway or rail cars.

Panels placed above windows in commuter rail cars.