How much do bus ads cost?

The cost of bus advertising varies based on the format (e.g., full wrap vs. side panel), the number of buses, the city, and the campaign duration. Contact us for a custom quote based on your specific needs.

Can I target specific routes or neighborhoods?

Yes. One of the biggest advantages of bus advertising is the ability to target specific geographic areas and demographics by selecting particular bus routes that travel through your desired neighborhoods.

What is the production time for a bus wrap?

Production and installation for a full bus wrap typically take 7-10 business days after the final creative artwork is approved. Other formats like interior cards can be produced more quickly.

DOOH Advertising: The Only Media
That Can't Be Skipped.

Digital Out-of-Home (DOOH) advertising puts your brand in the real world, not buried in a browser tab.

While online ads get blocked and TV spots get ignored, DOOH hits consumers when they are alert, moving, and ready to buy. As a specialized digital outdoor advertising company, Plug Talk Media secures premium electronic billboard advertising inventory without the inflated agency fees.

Get Your Custom DOOH Strategy

OUR SERVICES

Our Formats

With prime locations in key markets, Plug Talk Media is your top partner for Outdoor marketing. Our smart placements give you great exposure in busy areas. This ensures your brand gets excellent visibility and impact.

Why Brands are Shifting Budget to LED Screen Advertising

Creative Agility

Static billboards are stuck in time. With digital signage advertising, you change the message instantly. Running a lunch promo? Swap it to a dinner offer at 4 PM without printing a single sheet of vinyl.

Visual Dominance

High-definition LED screens cut through urban clutter 2.5x better than print. It’s biology—the human eye is wired to track motion and light. We use that to your advantage.

Contextual Relevance

Don't just run one ad. Run a storyline. We can sequence messages or rotate creative based on the day of the week, keeping your campaign fresh and your audience engaged.

DOOH (Digital Out-of-Home)

It’s any digital screen you see in public—digital billboards, bus shelter screens, elevator displays. It’s a huge step up, allowing for dynamic, rotating ads.

Digital Billboard Cost & Buying Strategy

The Loop Model: Digital screens run on a loop (usually 8 slots of 8-10 seconds). You are buying a "share of voice" in that loop.

CPM Rates: Understanding digital outdoor advertising rates is simple. Costs are per thousand views. Expect $8-$15 CPM for roadside and $30+ CPM for airports.

Smart Flighting: You don't need a 4-week lock-in. We can structure shorter "flights" or day-parts (rush hour only) to make your budget work harder.

Benefits of DOOH

Speed to Market: Go live in 24-48 hours. No production or shipping delays.

No Printing Costs: Save thousands on vinyl production and installation fees.

Day-Parting: Don't pay for 3 AM ad slots if your customers are asleep.

76%

Drives Direct Action

76% of viewers have taken an action (like visiting a store or restaurant) after seeing a DOOH ad.

52%

Connects to Mobile

52% of consumers engage in a smart-device action (like visiting a website or making a purchase) after seeing a DOOH ad.

60%

Longer Attention

Full-motion digital content (like video on DOOH) holds a viewer's attention 60% longer than static ads

Our DOOH Formats & Inventory

The right strategy depends on the right format. we help you select the right environment for your specific KPI.

Large digital billboard with a green lightning bolt in Times Square, New York

Digital Billboards

Goal: Drive massive brand awareness for a new product launch.

Strategy: We activated pDOOH on high-traffic digital billboards, targeting morning commuters and syncing creative with real-time data.

Taxi cabs with digital displays showing a green lightning bolt in New York City.

Transit Media

Urban Panels & Kiosks

People walking by a street-side advertisement plug talk transit advertising

Street Furniture

Goal:

Eye-level screens (like LinkNYC). Intimate, high-frequency targeting for pedestrians in dense city centers.

Digital Signage Networks

Goal: Drive point-of-purchase sales for a CPG brand.

Strategy: We ran dynamic creative in grocery store checkout aisles and mall food courts to influence buyers at the final moment.

Not Sure What You Need?

Let's chat. We'll build a custom plan based on your budget and goals.

Get a Free Quote

The Benefits of PDOOH

Programmatic DOOH delivers a comprehensive advantage. We combine the high-impact visuals of digital screens with the intelligence of programmatic software.

Real-Time Flexibility

Launch, pause, or change your creative in minutes, not weeks. Respond to a competitor's move, a news event, or a change in weather instantly.

Extreme Efficiency

No more paying for a full month. Buy only the ad slots that match your criteria. You control the budget and spend it only on impressions that matter.

Advanced Measurement (Attribution)

Finally, measure your OOH. We use mobile data and QR codes to track foot traffic, website visits, and app downloads directly from your ads.

Cross-Channel Amplification

Programmatic OOH is the perfect bridge. Retarget users on their mobile phones after they've seen your billboard to create an un-ignorable, unified campaign.

High-Impact Dynamic Content

Forget static posters. Use full-motion video, bright colors, and dynamic content that's impossible to ignore.

Interactive Engagement

Use QR codes, motion triggers, or synced mobile ads to turn a passive viewer into an active participant.

Ready to Stand Out? Get Your Custom Plan

Programmatic DOOH vs. Traditional?

vs. Static Billboards

Static is great for long-term brand presence. Programmatic is for speed and relevance. Instead of one message for 4 weeks, you can run 10 different messages in one day, all triggered by data. You're not just buying a location; you're buying the audience at that location.

vs. Traditional Digital (DOOH)

Traditional DOOH is still bought manually (a 4-week contract on a digital loop). Programmatic is bought via an auction. This gives you total control. You can buy across thousands of screens from multiple media owners, all from one platform, and stop your campaign with a single click.

How Programmatic OOH Works: Our 4-Step Process

Our proven, 4-step process makes complex media buys simple, transparent, and built for results.

Strategy & Audience

We define your goals and build a custom audience profile based on the data triggers that matter to your brand.

2

Platform & Media Buy

We access the largest Demand-Side Platforms (DSPs) to bid on premium DOOH inventory in real-time, securing the best screens at the best price.

3

Activate & Optimize

Your campaign goes live. We monitor performance in real-time, optimizing your ad creative and bids to maximize engagement and ROI.

4

Measure & Attribute

You get a full report. We show you exactly where your ads ran, who saw them, and what they did next (e.g., visited your store or website).

Ready to get started?

Book Your Free Strategy Session Now!

Programmatic DOOH: Frequently Asked Questions

What's the real difference between DOOH and pDOOH?

DOOH is the screen (the hardware). pDOOH is the way you buy it (the software). Think of DOOH as the TV, and programmatic as the smart, data-driven remote control that decides what to play.

How do you measure programmatic DOOH success?

We use attribution partners that track anonymized mobile IDs. We can measure the "lift" in website visits, app downloads, or physical foot traffic to your store from devices that were exposed to your ad.

Is there a minimum budget for a pDOOH campaign?

Programmatic is flexible, but it's not free. While you can buy single impressions, a real campaign needs a budget to gather data and make an impact. We can build a custom plan that scales to your budget, starting small and growing as it proves its value.

Can we use our own data?

Yes. If you have first-party data (like a list of customer zip codes or CRM data), we can use that to inform our targeting and make your campaign even more effective.

Serving Markets Nationwide & Globally

Our programmatic network provides immediate access to premium digital inventory in every major market. We deploy campaigns locally, nationally, or globally from a single, unified platform.

New York City

Own the media capital of the world. We put your brand in front of millions of city residents and global tourists.

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Los Angeles

Make your brand a star in LA. We get your message on billboards and digital screens that reach a massive, on-the-go audience.

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Miami

Capture Miami's vibrant energy. We place your brand in the heart of South Florida, reaching a diverse audience of locals and international visitors.

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Chicago

Make a lasting impression in the Midwest's biggest city. Our campaigns speak directly to Chicago's hard-working residents in the city and suburbs.

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Las Vegas

Go all in on your brand. We get your message on The Strip, freeways, and digital screens that reach millions of tourists and high-value locals.

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San Diego

Own the outdoors in America's Finest City. We reach a unique mix of tourists and military personnel with high-impact ads near beaches and major hubs.

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New Jersey

Be seen by the tri-state area. We put your brand in front of millions of commuters and residents in a key market between New York and Philadelphia.

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Boston

Connect with a smart and savvy audience. We place your brand on billboards and MBTA transit to reach students, professionals, and international travelers.

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Atlanta

Dominate the Capital of the South. Our campaigns reach Atlanta's fast-growing population and business community, from city centers to major highways.

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Nashville

Get your brand noticed in Music City. We place your message on billboards and transit to reach a creative and energetic audience of locals and visitors.

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