OOH Advertising Formats

Large-format billboards on highways and major roads. Ideal for mass visibility and bold brand messaging.

Best Placement: Major highways, intersections, and city centers. Importance: Large-scale billboards are ideal for high-impact branding, ensuring visibility from a distance.

Business Use Case: Ideal for national campaigns, product launches, and increasing brand awareness.

Bulletin billboards dominate roadside advertising with their expansive size and strategic placements. Positioned where traffic flow is high, they offer long-lasting exposure, making them an excellent choice for businesses looking to create a memorable brand presence.

Smaller billboards in urban and suburban neighborhoods. Great for local market saturation and frequency.

Massive building-side ads, either painted or vinyl-wrapped. Ideal for high-impact visuals in urban areas.

Best Placement: Large building facades, urban centers, and high-visibility locations. Importance: Provides massive-scale branding opportunities with long-term exposure.

Business Use Case: Ideal for luxury brands, entertainment promotions, and businesses seeking iconic visibility.

Wallscapes dominate city skylines, turning building exteriors into advertising canvases. Their sheer size ensures that brands remain top-of-mind for extended periods.

Oversized, often illuminated displays in iconic areas like Times Square. Designed for wow-factor and media attention.

Best Placement: Iconic city locations, entertainment districts, and large-scale digital displays. Importance: Provides high-impact, immersive advertising with massive audience reach.

Business Use Case: Best for global brands, entertainment promotions, and large-scale campaigns.

Spectaculars take outdoor advertising to the next level, offering larger-than-life displays that dominate cityscapes. Their high visibility ensures maximum brand recall.

Ads on bus shelters, kiosks, benches, and more. Offers eye-level exposure in high-foot-traffic areas.

Best Placement: Bus stops, benches, newsstands, and public seating areas in dense urban settings. Importance: Integrates advertising seamlessly into everyday city life, offering repeated exposure to commuters and pedestrians.

Business Use Case: Best for retail brands, service providers, and local businesses looking to engage consumers in high-foot-traffic locations.

Street furniture advertising takes advantage of urban infrastructure, embedding brand messaging where people pause throughout their daily routines. This format ensures engagement with an audience that is continuously exposed to the ad.

Bus, train, subway, and station ads. High reach and frequency among urban commuters.

Best Placement: Bus exteriors, subway entrances, inside rail cars, and taxi tops. Importance: Ensures continuous impressions among commuters and travelers throughout city landscapes.

Business Use Case: Ideal for companies looking to maximize urban exposure and target professionals on the go.

Transit advertising embeds brand messaging within daily commutes, reaching audiences as they navigate city spaces. Whether featured inside a subway or on the side of a public bus, this format guarantees repeated engagement.

Ads throughout airports—from terminals to baggage claim. Reaches business travelers and affluent audiences.

Best Placement: Terminal walls, baggage claims, digital screens, and jet bridges. Importance: Targets high-income travelers and business professionals in a captive environment.

Business Use Case: Best for travel-related services, luxury brands, and global businesses.

Airport advertising offers premium exposure to an audience that is often affluent and internationally mobile. Whether through digital displays or large-scale banners, this format ensures high-impact messaging.

LED screens on trucks with custom routes and full motion video. Ideal for event-based or hyper-targeted campaigns.

Best Placement: Event locations, business districts, and high-traffic roadways. Importance: Offers flexible, location-based advertising that moves with the audience.

Business Use Case: Ideal for event promotions, product launches, and brands needing adaptable exposure.

Mobile billboards bring advertising directly to target audiences, ensuring strategic placement wherever visibility is needed most.

Branding on cars, vans, or rideshare vehicles. Continuous impressions across everyday routes.

Best Placement: Major roadways, business districts, event areas, and highly populated zones. Importance: Turns vehicles into mobile billboards, ensuring exposure to different audiences in various locations.

Business Use Case: Ideal for businesses looking to increase reach without being tied to a single geographic area.

Vehicle wraps transform everyday transportation into brand carriers. Whether on a bus, taxi, or company fleet, this advertising method guarantees dynamic visibility with high-frequency exposure.

Small-format mobile ads perfect for festivals, downtowns, and dense pedestrian areas.

Best Placement: Tourist hotspots, event locations, and pedestrian-heavy areas. Importance: Provides eco-friendly advertising with direct interaction and mobility.

Business Use Case: Perfect for experiential marketing, hospitality brands, and event promotions.

Pedicabs offer an innovative blend of transportation and advertising, allowing brands to interact closely with audiences in vibrant city settings. Ideal for localized marketing campaigns, this format provides an engaging, personal touch.

Static and digital signage inside shopping centers. Strong retail intent environment.

Best Placement: Digital kiosks, escalator wraps, storefront displays, and food courts. Importance: Engages shoppers in a buying mindset, increasing conversion potential.

Business Use Case: Ideal for retail brands, fashion labels, and consumer goods companies.

Malls provide a concentrated audience of active shoppers, making them prime locations for advertising. Whether through interactive kiosks or large-scale banners, brands can effectively influence purchasing decisions.

Pump-top and digital ads while people refuel. High dwell time and low distraction.

Best Placement: Pump toppers, digital screens, and convenience store displays. Importance: Captures audiences during dwell time, ensuring uninterrupted engagement.

Business Use Case: Best for automotive brands, convenience products, and local services.

Gas station advertising leverages moments of pause, ensuring that consumers absorb messaging while refueling.

Ads inside fitness centers and locker rooms. Great for targeting health-conscious consumers.

Best Placement: Locker rooms, gym walls, digital screens near equipment, and retail sections inside fitness centers. Importance: Engages health-conscious individuals in an environment where motivation and focus are high.

Business Use Case: Ideal for fitness brands, nutrition companies, and lifestyle businesses targeting wellness enthusiasts.

Gyms provide an excellent platform for reaching a dedicated audience invested in self-improvement. Whether through posters, digital screens, or wall ads, businesses in health and wellness industries can leverage this format to position their brand effectively.

Coasters, digital screens, and mirror clings in nightlife venues. Perfect for social, contextual engagement.

Best Placement: Digital screens, table tents, coasters, and wall posters inside bars and restaurants. Importance: Captures audiences in a relaxed, social setting where engagement levels are high.

Business Use Case: Ideal for beverage brands, nightlife promotions, and local businesses looking to connect with patrons.

Bar and restaurant advertising leverages the power of social environments to create memorable brand interactions. Whether through digital displays or branded coasters, this format ensures visibility in spaces where consumers are most receptive.

Digital or static signs atop cabs, highly visible in city centers and at night.

Best Placement: Taxi exteriors, roof signs, and interior digital screens. Importance: Ensures continuous exposure in urban environments with high commuter traffic.

Business Use Case: Best for city-wide brand awareness, local services, and event promotions.

Taxi advertising keeps brands in motion, offering repeated impressions throughout metropolitan areas. Whether on the exterior or inside the vehicle, this format guarantees visibility.

Ads inside public transportation vehicles. Long exposure and repetitive messaging.

Best Placement: Inside buses, trains, and taxis. Importance: Provides high-frequency exposure to commuters during daily routines. Business Use Case: Ideal for public service announcements, consumer brands, and city-wide campaigns.

Transit interior advertising ensures repeated engagement, embedding brand messaging into daily commutes.

Eye-level ads near luggage carousels. Perfect for affluent, idle travelers.

Best Placement: Airport luggage conveyor belts and seating areas near baggage carousels. Importance: Captures audience attention during idle waiting periods, providing uninterrupted exposure.

Business Use Case: Ideal for hospitality brands, luxury services, and travel-related industries targeting affluent travelers.

Airport advertising in baggage claim zones offers a prime opportunity for brands aiming to connect with frequent flyers and international travelers. As passengers wait for their luggage, they are more likely to engage with advertisements placed in their surroundings.

LED boards with rotating content, dynamic visuals, and quick deployment.

Best Placement: High-traffic urban areas, highways, shopping districts, and entertainment hubs. Importance: Offers dynamic, high-resolution visuals with the ability to rotate multiple ads.

Business Use Case: Perfect for brands needing flexible messaging, event promotions, and real-time campaign updates.

Digital billboards bring outdoor advertising into the modern age, allowing businesses to update content instantly and target audiences with precision. Their vibrant displays ensure maximum impact in crowded locations.

Bus shelters and kiosks with digital displays. Smart, high-visibility, and programmable.

Freestanding vertical digital screens in high-traffic public zones.

Best Placement: City centers, business districts, and premium retail locations. Importance: Offers sleek, high-end advertising in strategic urban environments.

Business Use Case: Best for luxury brands, corporate messaging, and high-visibility campaigns.

Urban panels provide a refined advertising experience, ensuring premium exposure in key locations.

Real-time, data-triggered ad buying for DOOH screens. Precise and flexible targeting.

Best Placement: Digital billboards, retail store displays, transit screens, and airport monitors. Importance: Enables brands to optimize campaigns dynamically with real-time data adjustments.

Business Use Case: Suitable for businesses looking for smart advertising solutions that adjust based on location, time, and demographics.

Programmatic DOOH revolutionizes traditional outdoor advertising with automation and data-driven insights. Businesses can tailor their messaging on the fly, ensuring maximum relevance and engagement.

Branded experiences or temporary booths in public spaces. Great for engagement and social media buzz.

Best Placement: Temporary retail spaces, event venues, and high-foot-traffic areas. Importance: Creates immersive brand experiences that foster direct consumer engagement.

Business Use Case: Best for product launches, experiential marketing, and brands looking to generate buzz.

Pop-up advertising transforms traditional marketing into interactive experiences. Whether through temporary storefronts or branded installations, this format encourages hands-on consumer participation.

Light projections on buildings or surfaces. Creates dramatic visual impact.

Best Placement: Bus stops, benches, and urban installations in high-traffic zones. Importance: Uses projection technology to create dynamic, eye-catching visuals.

Business Use Case: Ideal for tech brands, entertainment promotions, and experiential campaigns.

Street furniture projections add a futuristic touch to outdoor advertising, turning ordinary urban elements into interactive brand experiences.

Interactive digital experiences layered onto the physical world. Great for storytelling and brand play.

Best Placement: Digital billboards, transit hubs, and interactive installations. Importance: Enhances traditional advertising with immersive, interactive experiences.

Business Use Case: Ideal for tech brands, entertainment promotions, and experiential marketing.

AR DOOH transforms static ads into engaging digital experiences, allowing audiences to interact with brand messaging in real-time.

Creative, unconventional OOH tactics like chalk art, flash mobs, or wild postings..

Best Placement: College campuses, event venues, transit hubs, and entertainment districts. Importance: Provides unconventional advertising experiences that captivate audiences through creativity and surprise.

Business Use Case: Best suited for brands looking to generate buzz and create viral marketing moments.

Guerrilla marketing disrupts conventional advertising tactics by incorporating unexpected placements and creative execution. Combined with poster panels, this strategy enables businesses to attract attention in high-energy environments.