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New York

New York represents the pinnacle of OOH advertising opportunities, offering unparalleled reach to over 20 million residents and 65 million annual tourists. The market combines the highest pedestrian traffic in North America with 4.5 million daily subway riders, creating countless touchpoints for brand exposure. Premium advertising locations span from Times Square's digital spectaculars to sophisticated street furniture networks throughout Manhattan's high-income neighborhoods. The market's 24/7 activity, combined with extensive dwell time at major transit hubs like Penn Station and Grand Central, ensures consistent campaign visibility. With an impressive 89 walk score and the highest commercial density in the nation, New York delivers exceptional value for OOH investments across all formats.

Sources:

  • Population: U.S. Census Bureau (2023)

  • Retail: Dept. of Commerce (2023)

  • Traffic: DOT (2023)

  • Transit: APTA (2023)

  • Commercial Density: CoStar (2023)

  • Walk Scores: WalkScore.com (2023)

Rank

1

Population

20,140,470

Retail Spend ($B)

$251.20

Transit (M)

2524

Walk Score

89

Daily Traffic

2,431,000

Density

94

© 2023 by Plug Talk Media. All Rights Reserved

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