New York City is one of the most iconic advertising landscapes in the world, with Times Square’s dazzling billboards setting the gold standard for high-impact campaigns. Brands that advertise here gain unmatched visibility, reaching millions of locals, commuters, and tourists daily. To explore how billboard advertising works in NYC and beyond—including formats, costs, and strategies—visit our Billboard Advertising page for a complete guide.
Our NYC Billboard Formats
We secure every type of high-impact billboard format in NYC. From classic highway bulletins to massive, unmissable digital screens, we have the inventory to match your goal.
The center of the universe. Global exposure guaranteed on the world's most famous digital screens.
Static Billboards
Get 24/7 brand exposure with large-format bulletins along major highways (BQE, I-95).
Stunning, dynamic content in key hubs like SoHo, Penn Station, and other high-traffic areas.
Massive art pieces in trendy spots like Williamsburg, Bushwick, and the Lower East Side.
Our Work in Action
Don't just take our word for it. See how we've helped brands like yours launch, grow, and make an unmissable impact.
Times Square Domination
MANhATTAN STREET LEVEL BILLBOARDS
Times Square: Gooniez
Staten Island Rooftop Bulleitn
Transit Shelters
Long Island Aerial Banner
Deliver Impact in New York
This isn't just about placing an ad; it's about making a statement. We focus on the three key ways to dominate the NYC landscape.
The neon heart of NYC. We get you on the ultimate billboard destination for unparalleled global visibility.
Iconic Neighborhoods
SoHo & Chelsea
Financial District
Williamsburg & DUMBO
Major Traffic Hubs
Penn Station & Grand Central
JFK & LaGuardia Entry Points
Barclays Center
Lincoln & Holland Tunnels
Explore Our Formats by NYC Borough
Find the perfect canvas for your brand. We have premium billboard inventory across all five boroughs.
Billboard formats in Manhattan
(10036, 10018)
Digital Spectaculars, Bulletins, Wallscapes.
Downtown / SoHo / NoHo
(10012, 10013)
Wallscapes, Hand-Painted Murals, Digital Displays.
Financial District
(10005, 10006)
Digital Displays, Wallscapes.
Chelsea / Meatpacking
(10011, 10014)
Large-Format Poster Panels, Digital Displays.
Brooklyn Billboard Formats
Williamsburg
(11211, 11249)
Wallscapes, Poster Panels, Street Art Murals.
Downtown Brooklyn
(11201, 11217)
Digital Displays, Bulletins, Wallscapes.
Bushwick
(11221, 11237)
BQE Highway
(I-278)
Hand-Painted Murals, Wallscapes, Poster Panels.
Static Bulletins, Digital Bulletins.
The Plug Talk Media Difference
Exclusive Access
We're not just brokers. We have access to premium, high-demand inventory that others don't, ensuring your brand gets the best placement.
Local Experts
We know the city, the audience, and the regulations. We live and breathe New York, allowing us to build smarter, more effective campaigns.
How We Make Campaigns Simple
We make complex billboard campaigns feel simple. Our centralized process provides clarity and control, from the first strategy call to the final report.
1
Discovery Call
We chat about your goals, audience, and budget to understand your unique needs.
2
Strategy & Design
Our creative team will design a powerful ad and we'll select the best location for maximum impact.
3
Placement & Launch
We handle all the logistics, from production to installation, ensuring a smooth and timely campaign launch.
4
Track & Optimize
We'll provide you with a comprehensive report to track impressions and prove the effectiveness of your billboard advertising campaign.
Ready to get started?
Got Questions? We Have Answers
How much does an NYC billboard cost?
Cost varies wildly. A smaller "Junior Poster" in an outer borough might be $800-$2,000/month. A major highway bulletin can be $15,000-$50,000+. And Times Square... well, that's a whole different level.
So, how much is a billboard in Times Square for one day?
For a major commercial campaign, a one-day takeover can start at $5,000 and go up to $50,000 or more, depending on the screen and the time. (Note: those $150 "consumer" billboards are for a 15-second novelty spot, not a real ad campaign).
How effective are billboards in NYC?
Extremely effective for brand awareness. Billboards are "in your face" and can't be skipped. While they're not great for direct-response (like a click), they are incredibly powerful at building brand recall. One survey found 80% of people bought something after seeing an out-of-home ad.
What are typical campaign lengths?
Static billboards are usually 4+ weeks. Digital (DOOH) is incredibly flexible and can be booked by the day or even by the hour for a "roadblock" event.
Can you place billboards near stadiums like MSG or Yankee Stadium?
Yes. We have high-impact digital and static billboard locations on key routes *to* major venues, including Penn Station (for MSG) and major highways leading to the stadiums.
How do you select the best billboard locations?
We use data platforms to align your goals with high-density audience segments, optimizing for reach and frequency on specific routes.
What is the cheapest billboard in NYC?
The most affordable options are "Junior Posters" (small billboards) or ads in less-trafficked areas of the outer boroughs, which can start around $800 - $1,500/month. Digital billboard trucks are also a cost-effective, high-impact alternative.
Serving Markets Nationwide & Globally
We have a vast network of Billboard marketing opportunities in major markets across the country and the world.
Own the media capital of the world. We put your brand in front of millions of city residents and global tourists.
